Incentive Tour Attributes: A Study on Destination Attractiveness, Satisfaction, Incentive Tour Loyalty, and Development Support

This study examines the impact of incentive tour components on destination attractiveness, satisfaction, loyalty, and development support. The components of incentive tours were categorized into emotional, educational, social, visual, recreational, and tourism infrastructure factors. An online survey with 388 valid responses was analyzed. The results indicated that incentive our components significantly influenced destination attractiveness and satisfaction. Additionally, destination attractiveness affected satisfaction, loyalty, and development support, while satisfaction influenced loyalty and development support. The study provides valuable insights for improving efficiency and strategy in the incentive tour industry, contributing to its growth in the post-pandemic market.