Development of an Online Farm Produce Marketing System (A Case Study of Yusroh Farms)

Advancements in agricultural technologies have demonstrated promise in enhancing the management of agricultural practices. In many regions, traditional agricultural practices face challenges in accessing broader markets due to logistical, informational, and infrastructural barriers. This awareness has attracted researchers to develop technologies to create a direct and efficient connection between Farmers growing different types of crops and raising various agricultural products, consumers seeking fresh, locally sourced goods. This paper developed a user-friendly interface accessible via a web platform, where farmers can showcase their produce with detailed descriptions, pricing, and availability. Customers can browse available products, place orders, and arrange for delivery or pick-up directly from the farmers or designated distribution points. The implementation of the web-based system was carried out using C# (c sharp programming language), HTML (Hypertext Mark-up Language), CSS (Cascading stylesheet), JavaScript, Bootstrap and Microsoft SQL (MSSQL). The research work aims to empower farmers economically by expanding their market reach and providing fair pricing opportunities. Simultaneously, it seeks to offer consumers access to fresher, healthier produce while supporting local agricultural communities. The final result of this project is the web application which is used to manage the farmer's income and improve their management.