How alcohol label design influences attention among young adults: evidence from an eye-tracking study
As the study demonstrates the strong influence of alcohol labeling design on young consumers' attention and product choices, we believe that there is a need to introduce more stringent regulations on alcohol packaging and labeling, an aspect that has thus far received little attention from public authorities.
Authors
- Olivier Droulers (ORCID: https://orcid.org/0000-0002-7611-0391)
- Sophie Lacoste‐Badie (ORCID: https://orcid.org/0000-0003-4862-3795)
Institutions
- Centre National de la Recherche Scientifique (FR)
- Université de Lille (FR)
- Lille University Management
- Université de Rennes (FR)
Publication Details
- Journal
- Alcohol and Alcoholism
- Published
- 2024-11-18
- DOI
- https://doi.org/10.1093/alcalc/agae090
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00