Multiple Interactions with Government, Society and Industry: A Study on the Development Path of the Domestic Two-Dimensional Game Industry

目前，我国游戏产业积极步入增长轨道，实现了收入总量和用户规模的增长，同时二次元群体的规模也在不断扩大，使得二次元游戏产业进入了快速发展的阶段。从宏观角度观察社会系统的运作会发现，游戏产业的发展离不开与其他社会结构的相互渗透。因此，本文试图从宏观视角对二次元游戏产业进行分析，将游戏产业与其他社会结构视为社会系统中的行动者，分析二次元游戏产业与政府，游戏用户以及其他产业的互动行为，并基于这种互动从符号建构、游戏叙事以及联动产品三个角度提出二次元游戏产业的发展策略，以期为之后的相关研究以及二次元游戏产业的实际发展提供借鉴。At present, China’s game industry has actively entered the growth track, and has achieved the growth of total revenue and user scale. At the same time, the scale of the quadratic group is also expanding, making the quadratic game industry enter a stage of rapid development. Looking at the operation of the social system from a macro perspective, we will find that the development of the game industry is inseparable from the mutual penetration of other social structures. Therefore, this paper attempts to analyze the two-dimensional game industry from a macro perspective, regards the game industry and other social structures as actors in the social system, analyzes the interaction between the two-dimensional game industry and the government, game users and other industries, and proposes development strategies for the two-dimensional game industry based on this interaction from three perspectives: symbol construction, game narrative and linkage products. In order to provide reference for the subsequent related research and the actual development of the two-dimensional game industry.