Research on Copyright Protection of Product Promotional Short Video

带货短视频与一般短视频相比具有一定特殊性，对其展开著作权保护研究具有现实意义。在介绍带货短视频概念的基础上，本文分析了其著作权定性，并对作为重要著作权保护路径的“通知–删除”规则的应用及问题展开分析，尝试提出对“通知–删除”规则的完善建议，同时也提出降低诉讼维权成本、发展跨平台视频内容过滤技术的著作权保护新路径。Compared with general short videos, product promotional short video has certain particularity, so it is of practical significance to carry out copyright protection research on it. Based on the introduction of the concept of product promotional short video, this paper analyzes the nature of its copyright, and analyzes the application and problems of the “notice-delete” rule as an important path of copyright protection, and tries to put forward some suggestions to improve the “notice-delete” rule, and at the same time, proposes a new path of copyright protection to reduce the cost of litigation and rights protection, and develop cross-platform video content filtering technology.