Analysis on the Development Path of Rural E-Commerce in Gansu Province under the Background of “Promoting Agriculture through Digital Commerce”

随着乡村振兴战略的不断推进，甘肃省农村电子商务发展取得了巨大成就。“数商兴农”是新时期加快适应数字经济形态，推动乡村产业数字化转型的重要工程，对促进了农村地区发展、解决“三农”问题、实现乡村振兴建议重要意义。但甘肃省农村电商发展仍处于较低水平，发展过程中存在农村电子商务人才匮乏、农产品缺乏竞争力、电商销售模式单一、农村电商盈利能力差等问题，据此就培育“新人才”、注入“新活力”、创造“新路径”、完善“新模式”等方面提出优化建议。With the continuous advancement of the rural revitalization strategy, the development of rural e-commerce in Gansu Province has made great achievements. “Digital business to rejuvenate agriculture” is an important project to accelerate the adaptation to the digital economy form and promote the digital transformation of rural industries in the new era, which is of great significance for promoting the development of rural areas, solving the “three rural” problems, and realizing the suggestions for rural revitalization. However, the development of rural e-commerce in Gansu Province is still at a relatively low level, facing challenges such as a shortage of rural e-commerce talents, lack of competitiveness in agricultural products, limited e-commerce sales models, and poor profitability of rural e-commerce ventures. Based on these issues, optimization suggestions are proposed in terms of cultivating “new talents”, injecting “new vitality”, creating “new paths”, and improving “new models”.