NAVIGATING FINANCIAL AWARENESS ACROSS GENERATIONAL SHIFTS: INTEGRATING AGILE MANAGEMENT FOR FUTURE SUCCESS

Purpose – The purpose of this study is to explore the intersection of financial awareness, generational differences, and agile management practices in achieving organizational success within the context of rapidly changing economic realities and workforce dynamics. The study aims to understand how agile management can support financial literacy across different generational groups, thereby enhancing organizational adaptability and resilience. Methodology – The study employs a mixed-method approach, combining quantitative surveys and qualitative interviews. The surveys evaluate financial literacy levels among employees across generational cohorts, while the interviews gather insights from management teams utilizing agile frameworks. This dual approach ensures a comprehensive analysis of the relationship between generational financial literacy and agile management practices. Findings – The analysis reveals significant generational differences in financial literacy, with younger employees demonstrating higher adaptability but lower financial literacy compared to their older counterparts. Agile management practices, characterized by flexibility, collaboration, and iterative learning, were found to effectively bridge these gaps. These practices facilitated continuous learning and enhanced cross-generational communication, fostering a more cohesive and financially literate workforce. Conclusion – Based on the analysis, it may be concluded that integrating agile management practices with targeted financial education programs significantly improves financial literacy across all generational cohorts. This integration not only equips organizations to navigate generational shifts more effectively but also strengthens their financial resilience and adaptability to evolving market dynamics. Keywords: Agile management, financial literacy, generational differences, workforce adaptability, organizational resilience. JEL Codes: M14, J24, G53