IMPACTS OF CROSS-BORDER E-COMMERCE ON GROWTH OF TURKISH SMEs

Purpose- Cross-border e-commerce has emerged as a critical enabler for the globalization of small and medium-sized enterprises (SMEs), particularly in the wake of the COVID-19 pandemic. This study explores the transformative impact of digital marketplaces, innovative payment systems, and logistics advancements on the internationalization of Turkish SMEs. Leveraging a mixed-methods approach, the research combines quantitative data analysis with qualitative insights from industry stakeholders. The findings highlight the significant role of platforms such as Amazon and Alibaba in reducing market entry barriers, the importance of secure digital payment systems in fostering trust, and the contribution of logistics innovations to the growth of small-package exports. By aligning with global consumer trends and leveraging digital tools, Turkish SMEs can overcome traditional trade barriers, enhance competitiveness, and access broader markets. The study concludes with strategic recommendations for policymakers and SMEs, emphasizing the need for regulatory support and investment in digital infrastructure to maximize the benefits of cross-border e-commerce. Methodology- The study was carried with a mixed-methods approach. Quantitative Analysis: Data from the Turkish Statistical Institute, Turkish Exporters Assembly (TİM), and global e-commerce platforms were analyzed to track export trends, marketplace performance, and consumer behavior. Qualitative Insights: Interviews with SME owners, e-commerce experts, and policymakers provided in-depth perspectives on challenges and opportunities. And as case studies, Successful Turkish SMEs from sectors like textiles and food were examined to identify strategies for internationalization. Findings- The COVID-19 pandemic has significantly accelerated e-commerce adoption in Turkey, leading to substantial growth in online spending and reshaping various sectors of the economy. Below are some of the main findings; platform Impact, global marketplaces significantly increase SME visibility and reduce market entry barriers; digital payment systems, enable secure, efficient transactions, fostering trust among international customers; small package exports, innovations in logistics, such as faster shipping, have fueled SME participation in global trade; post-Covid consumer behavior, the pandemic accelerated global e-commerce adoption, creating new opportunities for Turkish SMEs. Conclusion- Cross-border e-commerce represents a transformative opportunity for Turkish SMEs, enabling them to overcome traditional barriers and compete effectively in global markets. By leveraging digital platforms, payment innovations, and logistics advancements, SMEs can drive growth, internationalization, and competitiveness. Strategic support from policymakers will be crucial in maximizing the potential of this digital trade revolution. Keywords: E-commerce, marketplaces, international trade, digital payment systems JEL Codes: F23, L26, L81, O31