THE IMPACT OF FINTECH INVESTMENTS IN TURKEY ON E-COMMERCE

Purpose- In this study, the diversity and development of fintech investments in the world and in Turkey were examined. Since financial technology investments are fintech investments developed specifically for the e-commerce system, the impact of fintech companies established in Turkey and the investments of currently operating companies on e-commerce were investigated. Methodology- The data set of the study was created with the market share data, sales volumes and number of users of the e-commerce sector between 2019-2023, the data are obtained from the Republic of Turkey. Presidential Finance Office and T.R. It was obtained from the websites of the Ministry of Commerce and analyzed with the SPSS 22 program and regression analysis was applied. Findings- The analysis model shows that the effect of the independent variable on the dependent variable is not significant. Conclusion- Analysis results show that fintech investments alone are not sufficient for the development of e-commerce. It is thought that this research will contribute to researches who will conduct research on a similar subject. Keywords: Finance, technology, fintech, e-commerce. JEL Codes: G00, O30, G21, L81