A Study on the ESG Management activities and Tenant Behavior of Logistics Real Estate : Focusing on the mediating effect of customer value by level of management activities

The purpose of this study is to verify the influence of ESG (Environmental, Social, and Governance) management activities of logistics real estate lessors on tenant behavior, and to conduct an empirical analysis of the mediating effect of customer value according to different levels of ESG management activities. Through this, the study aims to raise awareness of the importance of ESG management activities and customer value management in logistics real estate, while proposing strategies for improving operational income and enhancing asset value. For the qualitative research methods required for hypothesis development and verification, theoretical reviews and prior studies were examined, and the main variables and data needed for the research model were cited from existing literature. The quantitative research methods involved empirical analysis of the research model through t-tests and multiple regression analysis using SPSS Process Macro Model 4. The study results are as follows: First, it was confirmed that there is a statistically significant difference depending on the level of the moderating variable, the lessor's ESG management activities (total group/low group/high group). Second, the independent variables influencing tenant behavior were ranked in the order of governance activities > social responsibility, and differences were observed depending on the level of ESG management activities. Third, it was found that the lessor's ESG management activities had a statistically significant impact on tenant behavior through the mediating effect of customer value, with differences confirmed according to the level of ESG management activities.