Investigate the Repurchase Intentions for Biobased Detergents among Malaysian Consumers through the Lens of SOR Theory

Research aims: This paper examines the intention of repurchase towards biobased detergent among Malaysian consumers using the Stimulus- Organism-Response (SOR) theory. Design/Methodology/Approach: This study used a purposive sampling technique to gather 349 responses for data analysis. Research findings: The findings in this paper shows performance expectancy, environmental concern, product, promotion, and place have a significant relationship to intention to repurchase for biobased detergent. Meanwhile the effort expectancy, social influence, and price have an insignificant relationship to repurchase intention of biobased detergent. Theoretical contribution/Originality: This research provides valuable insights to stakeholders to understand the factors that influence repurchase intention to help their businesses develop and market sustainable products effectively. Practitioner/Policy implications: Examining consumer inclination to repurchase biobased detergents can aid the Malaysian government in assessing the efficacy of related initiatives and making regulatory adjustments as necessary. Research limitation/Implications: The research only focuses on biobased detergent users.