THEORETICAL AND METHODOLOGICAL BASES FOR IMPLEMENTING THE CREATIVE MANAGEMENT TECHNOLOGY «FACTORY OF IDEAS» INTO ARCHITECTURAL AND CONSTRUCTION COMPANY

The article is devoted to studying the theoretical and methodological foundations of implementing the creative management technology «factory of ideas» in the activities of an architectural and construction company. The authors emphasise the relevance of this problem in the modern market environment, where architectural and construction companies face high competition and fast changing consumer demands. In addition to improving technological processes, companies need to introduce modern management methods aimed at stimulating the creative potential of employees and generating innovative solutions in order to ensure success and sustainable development. The study looks at the nature and the main stages of the implementation of a «factory of ideas» in an architectural and construction company. The key stages are identified as follows: preparation phase, formation of working groups, organisation of training for employees, collection and analysis of ideas, development of strategies for their implementation, pilot implementation, monitoring and control of implementation, and continuous improvement of a creative management element. The article addresses the issue of implementing BIM technologies in an architectural and construction company by giving an example of the implementation of a «factory of ideas» . The article is a detailed description of the implementation of the above stages in this context. It has been found that for the manager-head of an architectural and construction company, participation in the «factory of ideas» can be an important motivational factor. According to these reasons, this process stimulates creativity, encourages interacting and collaborating with the team, and maintains openness to new ideas. As a result, participation in the factory of ideas increases the manager’s motivation, promotes the development of creative thinking and communication skills, and contributes to finding innovative solutions in the architectural and construction industry. It is emphasised that the successful implementation of the factory of ideas can be a key factor in increasing the company’s competitiveness and ensuring that it continues to develop and innovate. The paper concludes that the introduction of a factory of ideas in architectural and construction companies allows all employees to be actively involved in solving key tasks. It promotes the creation of new ideas and the improvement of the existing ones. The main benefits are an increase in work efficiency, the stimulation of creativity and innovative thinking, and an improvement in team communication and co-operation. At the same time, the authors stress the importance of proper staff training, monitoring of implementation results and continuous improvement of the «factory of ideas» as a tool for creative management.