Ethnography of the Dying Culture of Northern Punjab: An Insight into Potohar

The study aims to analyze and Document the traditional cultural practices of Potohar region Along with analyzing the factors contributing to the decline of Potohari culture. It is therefore significant to examine the impacts of modernization, globalization and urbanization on local traditions of this region. The Potohar Plateau in northern Punjab, Pakistan, is a region imbued with a rich cultural heritage characterized by unique linguistic, social, and artistic traditions. The era of modernization, globalization, and socio-economic changes are contributing to the erosion of these traditional practices. This research study focused on ethnographic methodology for conduction if qualitative research by using interviews conduction for primary data collection whereas using already present research papers and historical documents as a source of secondary data collection. The results of the study highlights that sustainable and progressive strategies are being adopted for the revitalization of cultural, linguistic, ethnic and traditional practices and identities. Through the adoption of various research methodologies and archival research, this study reveals the intricate traditions, customs, and values that have defined the Livelihood of the people of Potohar for decades. This ethnographic study seeks to document the traditional aspects of Potohari culture, identify the factors leading to its decline, and provide recommendations for cultural preservation. For the future policy makers, it is therefore necessary to ensure implementation of sustainable practices.