A survey of attitude and behavior of Indian equity investors towards cryptocurrencies: Using smart-PLS and systematic equation modeling (SEM) approach

There hasn't been much study done specifically addressing the attitudes and behaviours of the Indian equities market investors towards cryptocurrencies. The main goal of this investigation is to explore the attitude and behaviour of the retail investors of equity market towards cryptocurrencies with context to India. The study included 200 retail investors of the Indian equity market with snowball sampling method. Smart PLS and SPSS were applied to check the research hypothesis. The outcome revealed that investors are aware but majority of the investor respondents still have no investment experience in cryptocurrency. Further, the research showed the impact of perceived ease of use (EU) and perceived benefits (PB) on both attitude as well as on behavioural intention towards cryptocurrency investments. Vulnerability didn’t have no significant impact on attitudes but did affect behavioural intentions, indicating the importance of addressing perceived risks to foster cryptocurrency investment. To enhance the cryptocurrency adoption, platforms required to prioritize the ease of use, clear communication of benefits and strategies to mitigate the investor’s concerns about risk. This study offers the new perspectives to aid financial institutions, government regulatory bodies and future researchers in comprehending the changing scenario of equity investors’ behaviour and attitudes regarding cryptocurrencies in India.