Peningkatan Pemasaran UMKM Kopi melalui Pelatihan dan Pendampingan Digital Marketing

Micro, Small and Medium Enterprises (UMKM) are one form of business activity that can expand employment opportunities and provide economic benefits with a wide scope to the community. This Community Service Activity aims to Increase the marketing of coffee MSMEs through digital marketing in Tempur Village, Keling District, Jepara Regency. In addition, for branding Tempur Coffee. The community service approach is carried out using the PLA (Participatory Learning and Action) approach method. With the assets that have been owned in the form of human resources (HR) in the form of coffee producers or MSMEs that are collected in the coffee cluster community of Tempur Village, Keling District, Jepara Regency.

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Publication Details

Journal
Kifah Jurnal Pengabdian Masyarakat
Published
2024-12-24
DOI
https://doi.org/10.35878/kifah.v3i2.1202
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Peningkatan Pemasaran UMKM Kopi melalui Pelatihan dan Pendampingan Digital Marketing

Muhamad Irfan Maulana Irfani, Siswanto Siswanto
Kifah Jurnal Pengabdian Masyarakat
SMEs Development and Digital Marketing
article

Peningkatan Pemasaran UMKM Kopi melalui Pelatihan dan Pendampingan Digital Marketing

Muhamad Irfan Maulana Irfani, Siswanto Siswanto
article en

Abstract

Micro, Small and Medium Enterprises (UMKM) are one form of business activity that can expand employment opportunities and provide economic benefits with a wide scope to the community. This Community Service Activity aims to Increase the marketing of coffee MSMEs through digital marketing in Tempur Village, Keling District, Jepara Regency. In addition, for branding Tempur Coffee. The community service approach is carried out using the PLA (Participatory Learning and Action) approach method. With the assets that have been owned in the form of human resources (HR) in the form of coffee producers or MSMEs that are collected in the coffee cluster community of Tempur Village, Keling District, Jepara Regency.

Kifah Jurnal Pengabdian MasyarakatVol. 3(2)
Aga Khan Foundation (KG)
Decent work and economic growth
Openalex Percentile: Top 51%
SMEs Development and Digital Marketing
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