Comparative Insights on Workcation Providers: Applying Japanese Models to Korean Islands

The relational population concept, which includes individuals engaging with regions without residing there, is key to combating regional extinction and population decline in island areas. This study explores strategies for introducing workcations in island regions by analyzing promotional materials from South Korea and Japan. Through a comprehensive analysis of promotional data using Latent Dirichlet Allocation and cluster analysis, the study identifies significant themes in workcation attraction strategies, highlighting differences and similarities between the two countries. The findings emphasize the importance of leveraging unique regional characteristics, providing excellent facilities, and promoting long-term stay programs. South Korea focuses on maintaining work efficiency in diverse settings, while Japan adopts a more holistic approach integrating work into a nature-oriented lifestyle. Recommendations include turning infrastructure challenges into advantages and diversifying workcation programs. This research contributes to the development of effective workcation policies and serves as a resource for enhancing the sustainability of island regions. By examining successful practices in South Korea and Japan, the study offers valuable insights for policymakers and regional planners seeking innovative approaches to address depopulation issues and revitalize island communities in the context of evolving work patterns and digital connectivity.