MEDIA MARKET: NEW MEDIA

This article explores the essence and economic content of the modern media market, emphasizing the global emergence of new media. It defines new media, contrasts it with traditional outlets such as television, radio, and newspapers, and structures its main features, including its advantages and disadvantages. The author analyzes advertising volume statistics in the Kyrgyz Republic, revealing a redistribution of advertising budgets and significant shifts in media consumption patterns, with 81% of Kyrgyz citizens primarily relying on the internet for information. This study also investigates the economic impact of new media on traditional outlets and discusses regulatory challenges in the digital landscape.