Modeling offensive content detection for TikTok

The advent of social media transformed interpersonal communication and information consumption processes. This digital landscape accommodates user intentions, also resulting in an increase of offensive language and harmful behavior. Concurrently, social media platforms collect vast datasets comprising user-generated content and behavioral information. These datasets are instrumental for platforms deploying machine learning and data-driven strategies, facilitating customer insights and countermeasures against social manipulation mechanisms like disinformation and offensive content. Nevertheless, the availability of such datasets, along with the application of various machine learning techniques, to researchers and practitioners, for specific social media platforms regarding particular events, is limited. In particular for TikTok, which offers unique tools for personalized content creation and sharing, the existing body of knowledge would benefit from having diverse comprehensive datasets and associated data analytics solutions on offensive content. While efforts from social media platforms, research, and practitioner communities are seen on this behalf, such content continues to proliferate. This translates to an essential need to make datasets publicly available and build corresponding intelligent solutions. On this behalf, this research undertakes the collection and analysis of TikTok data containing offensive content, building a series of machine learning and deep learning models for offensive content detection. This is done aiming at answering the following research question: “How to develop a series of computational models to detect offensive content on TikTok?”. To this end, a Data Science methodological approach is considered, 120.423 TikTok comments are collected, and on a balanced, binary classification approach, F1 score performance results of 0.863 is obtained.