EVALUATING EFFICIENCY IN ORGANIZATIONAL MODELS INTERACTING POPULATION WITH SMALL AND MEDIUM-SIZED ENTERPRISES IN WASTE PROCESSING

The purpose of the article is to analyze assessing the effectiveness of organizational models of interaction between the population and small and medium-sized enterprises in the field of waste processing. Methodology. In the study of the interaction between the population and small and medium-sized enterprises (SMEs) in the field of waste processing, it is necessary to use methods that allow for a deeper understanding of the problem and its aspects. The main methods that were applied are: literature analysis: this method provided for the study and systematization of scientific articles, studies, reports and publications related to the topic of waste processing, interaction between the population and SMEs. Literature analysis helped to identify existing theoretical concepts, approaches and models that can be used to understand the specifics of the problem under study. Content analysis – this method involved the analysis of documents, reports, media materials and other information related to the research topic. Comparative analysis – the use of comparative analysis made it possible to compare different organizational models of interaction in different regions or countries. Results. The article examines the international experience of countries such as Germany, Sweden, Japan, South Korea and the Netherlands, which are implementing different models of waste management. Germany demonstrates the effectiveness of separate collection, Sweden – financial incentives for the population, Japan focuses on thermal treatment technologies, South Korea – on educational programs, and the Netherlands is implementing the concept of "circular economy". The article emphasizes that the adaptation of these international practices to Ukrainian realities can significantly improve the efficiency of the waste management system. The introduction of innovative solutions, strengthening legal regulation and active participation of the population can ensure sustainable development and reduce negative impact on the environment. The highlighted recommendations provide a basis for further research and development of strategies aimed at improving the interaction between the population and enterprises in the context of waste processing in Ukraine. The main elements of assessing the effectiveness of organizational models of interaction between the population and small and medium-sized enterprises (SMEs) in the field of waste processing are considered, and international experience in this area is also analyzed. It is determined that public awareness, community involvement, social responsibility of SMEs, economic efficiency, technological innovation, feedback, legal regulation, information support and infrastructure development are key elements that contribute to successful waste management. Each of these aspects contributes to the formation of active public participation in the processes of waste collection and recycling, which is the basis for sustainable development. Practical implications. An approach to assessing the effectiveness of organizational models of interaction between the population and small and medium-sized enterprises in the field of waste recycling is presented. The use of an integral index, multi-criteria analysis (AHP method) and statistical methods (correlation and regression analysis) is proposed to identify key factors of influence and compare models.