Nifactor Influencing The Customer Reviews On Purchase Intention Of Consumer Electronic Goods

Purpose: The study investigates the impact of online reviews and ratings on the purchase intentions of consumers in the electronic goods. Research methodology: The study is conducted in Villupuram district, Tamil Nadu, covering both urban and rural areas. Research Area: Villupuram district consists of 9 taluks, 928 villages, 2 municipalities, 8 town panchayats, and 688 village panchayats. The focus area includes Villupuram college students who are buying goods from Online capturing a diverse demographic profile. Sample Size: A total of 2,635 students and teachers participated in the study. Among them, 413 respondents were identified as online customers. Sampling Technique: A purposive sampling method was employed to select respondents who actively participate in online shopping. Finding: