Fifth Generation (5G) Network Rollout and Acceptability: Evidence from Nigeria

The Fifth Generation (5G) Network was rolled out in Nigeria in September 2022 to improve communication services in the country. More than two years after the rollout, penetration has been low while acceptance is very poor. The authors examined factors that may have affected the acceptability of the network to be able to inform policy. Data were generated through online questions and the distribution of questionnaires. The logit regression method was used for the analysis with the Probit estimation used for a robust check of the logit result. The probit result supports the logit analysis that the acceptability of a 5G network is significantly explained by the purpose of network use, which is in line with the theory of the Technology Acceptance Model, and secondly, by people’s feelings. The findings suggest that the more people have negative feelings (health risks) about 5G, the less the acceptance of the network in Nigeria. Therefore, proper sensitization about the series of network technologies is needed in the country to increase the 5G network acceptance. Nigeria is a high network using country in the world and the results indicate that proper sensitization of the people about the 5G network will increase its use. This can be done through promo by the network operators themselves or by the government through the print and electronic media highlighting the enormous benefits of the 5G network to users.