The Role of Women towards Cleanliness Campaign Program: A Sociological Study Concerning Almora

Abstract Aligning with the ideals of Mahatma Gandhi, the Swachh Bharat Mission (SBM) was initiated in 2014 to achieve universal sanitation coverage by 2 October 2019. This flagship program is, perhaps, the largest cleanliness drive as well as an attempt to effect behavioral change in the world ever. This paper relates to secondary data collected from various sources i.e. books, research journals, articles, e-sources, and newspapers to understand the cleanliness campaign of Indian society in the modern period. When it comes to the section of citizens most affected by sanitation and waste management in the country, women in India were in dire need of such a program. This paper is used for descriptive research based on the observation method. Human excreta forms an important cause of pollution and every society has a responsibility to ensure its safe removal. The problems of improper excreta disposal can lead to:-, Soil pollution, Water pollution, and Contamination of foods.