The ethical dimension of lagom in the concept of modern minimalism

The subject of the research is the socio-cultural phenomenon of lagom, which is considered through the prism of the ethical dimension and relates to the philosophy of everyday life. The author turns to the ancient Greek philosophical heritage, in which he finds the root basis of minimalism in ethics, built into the Socratic-sophistic paradigm. The study shows the relationship between the ancient Greek ethics of minimalism and eudaemonism, since they turn out to be the main aspects that can characterize the socio-cultural phenomenon of lagom from the standpoint of ethics. Lagom is most often described from the point of view of the aesthetic dimension, so the author, using its example, seeks to find out which aesthetic categories fall into the field of modern ethics of minimalism, designating such a phenomenon as an "aesthetic shift" in ethics. Such categories are: simplicity, space, moderation (measure, balance), functionality. It is they, according to the author, that form the basis for modern ethics and a new existential reality of human existence. The study uses the comparative method, which is used in the historical and philosophical context, and the hermeneutic approach to interpret the socio-cultural phenomenon of lagom. The novelty of the study is that the author for the first time introduces this socio-cultural phenomenon into the broad field of philosophical discourse in the field of ethical thought. The main conclusion of the study is that lagom is one of the phenomena of the ethics of minimalism, which can be defined as an externally existential model of human behavior and lifestyle. It includes a simplified approach to being with a characteristic desire to find balance and harmony (psycho-emotional pleasure) and achieve happiness as the ultimate goal of human existence.