Communications management in modern enterprises: strategic, operational and tactical approaches

This article explores the role of communication as a fundamental element of enterprise management and its influence on internal and external organizational processes. The study examines the concept of "communication" from multidisciplinary perspectives, including sociology, psychology, and management science, emphasizing its importance for effective decision-making and interaction within organizations. Special attention is paid to the levels of communication management  strategiс, operational, and tactical  each of which has specific goals, methods, and tools. The proposed methodological approach to communication management highlights the significance of modern digital platforms, feedback systems, and innovative strategies to improve the efficiency of information exchange. The article concludes that the implementation of an integrated communication system enhances an organization's competitiveness, supports corporate culture development, and provides a foundation for sustainable and innovative growth.