PENDEKATAN CONCURRENT ENGINEERING GUNA MENGEMBANGKAN PRODUK JAM DINDING DENGAN METODE QUALITY FUNCTION DEPLOYMENT

UMKM MAQ is a home industry that produces handicraft products from resin and wood waste located in the Playen Gunungkidul area. In recent months, sales of wall clock products have decreased, only being able to sell 6-9 products compared to previously being able to sell an average of 25 wall clock products per month. This problem is likely to occur because consumers are starting to become bored with previous wall clock models, the unavailability of other models, and the decreasing competitiveness of these products, so it is necessary to develop new wall clock models by considering consumer satisfaction so that MAQ is able to increase the number of wall clock sales again. The aim of the research is to develop wall clock products using the Quality Function Deployment (QFD) and Concurrent Engineering (CE) methods. Both methods are used to identify consumer needs that are linked to process needs. The product process needs with the highest contribution value indicate that these process needs are the focus of development for new wall clock product designs, while the consumer needs attributes with the highest value are things that must be improved to overcome existing problems. The results of the approach using both methods show that the process needed with the highest value is the provision of a new design with a normalized contribution value of 36%, while of the six consumer needs attributes that obtain a contribution value is the response to variations in other sizes with a value of 1.6083.