PERBANDINGAN PENGUKURAN TINGKAT KEPUASAN PENGGUNA TERHADAP WEBSITE DESAIN GRAFIS CANVA DAN VISTACREATE MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA)

ABSTRACT This study aims to make an analysis and comparison of the level of user satisfaction with two online graphic design platforms, Canva and VistaCreate, using the Importance Performance Analysis (IPA) method. The IPA method is used to evaluate the extent to which the performance of the two platforms meets the expectations and needs of users based on the attributes considered important. Data was collected through a survey of several users who had used both websites. 3 tests were carried out, including the conformity level test, the gap level test (GAP), and the quadrant level test. The study results show that both websites have not met the expectations of user satisfaction levels, even though the Canva website has a higher satisfaction value. Evaluation and improvement on both websites should be carried out continuously.