An Exploration of English Translation Skills and Strategies from a Cross-cultural Perspective: A Case Study of Chinese Wine Culture Translation

With the increasing export volume of Chinese liquor, the influence of Chinese liquor culture in the world is also increasing. Chinese liquor enterprises are gradually going to the international market. The importance of Chinese liquor culture translation to foreign countries is becoming more and more prominent, which promotes the cultural exchanges between China and the West. Chinese wine culture is an important part of the excellent traditional culture of the Chinese nation, showing the Chinese nation’s craftsmanship, excellence, advocating nature, love life, hard work, and good character, which plays an important role in the spread of Chinese culture. Based on a cross-cultural perspective, this paper analyzes the principles of English translation, analyzes the current situation of Chinese wine culture in English translation, and puts forward some strategies to adopt domestication translation, improve the logic of translation, make abstract things concrete, and highlight the aesthetic value of Chinese wine culture, to comprehensively improve the translation quality of Chinese wine culture in English translation and further promote the transmission of Chinese wine culture.