Analyzing the Diffusion of Innovations Theory

The diffusion of innovations theory proposed by Everett M. Rogers is a theoretical framework used to explain and predict the process and influencing factors of the dissemination and acceptance of new innovations in society. This theory is the foundation theory of the research of innovation diffusion. This paper comprehensively analyzes the theory, including its proposed background, theoretical content, application field, theoretical development, and contribution. In addition, the “S” type curve of the innovation adoption process, theory including innovation, communication channel, time, social system, innovation, and five stages of the decision process (knowledge, persuasion, decision, implementation, and confirmation) are introduced in detail. The study tries to deepen the understanding of the innovation diffusion theory and clarify the theoretical ideas for the subsequent research on innovation diffusion.