Sustainable development of enterprises of the tourist and recreational complex and its impact on socio-economic processes in Ukraine

The article examines the specifics of ensuring the sustainable development of enterprises of the tourist and recreational complex in Ukraine as a critical factor contributing to the formation of a balance between the state’s economic, social and ecological interests. It was determined that the development of this sector of the economy increases the level of employment and contributes to the growth of incomes of local communities and the expansion of infrastructure, which positively affects the socio-economic processes in the country. Strategies that ensure the long-term competitiveness of tourism enterprises are studied, particularly implementing environmental standards, optimising resources and integrating digital technologies into business processes. The importance of innovations in the tourism sector, which contribute to minimising the negative impact on the environment and increasing the efficiency of tourism and recreation enterprises, has been proven. The problems and challenges faced by the industry’s enterprises in conditions of economic instability, as well as their potential contribution to sustainable economic growth and social cohesion, are considered. The need to develop effective management solutions has been proven to ensure the sustainable development of Ukraine’s tourist and recreational complex.