Research on the Cultivation and Improvement Strategies of College Students' Employability Under the Background of Digital Economy in Shanxi, China

This study delves into the current status, influencing factors, and enhancement strategies of college students' employment abilities against the backdrop of the digital economy. Through a mixed-methods approach combining quantitative and qualitative research, including questionnaires and in-depth interviews, the study collected and analyzed 384 valid data points, revealing the significant impact of the digital economy on college students' employment abilities. The research finds that, in the context of the digital economy, there is a notable increase in students' demand for Digital Skills Acquisition (DSA) and innovation capabilities, while effective Employment Ability Improvement (EAI) strategies can significantly enhance students' employment competitiveness.