ADAPTATION OF JAPANESE MEDIA IN THE CONTEXT OF GLOBALIZATION

At the current stage of development, the Japanese media is undergoing a period of change. On the one hand, they retain their traditional strengths, such as a high level of professionalism and quality of journalism, which helps maintain public confidence in information sources. On the other hand, the active development of digital media platforms makes a variety of information available, which can lead to the emergence of different points of view and opinions in society. However, the question arises on how to maintain a balance between one's national identity and adapting to international standards. In this article, we will look at how the traditional model of functioning of Japanese media is changing under the influence of globalization.