FEATURES OF JAPAN'S FOREIGN CULTURAL POLICY IN THE 21ST CENTURY

In the modern world, in the context of globalization, cultural diplomacy is becoming increasingly important, becoming a key tool for strengthening the international presence and establishing long-term relations between countries. As one of the world's leading economic and cultural powers, Japan actively uses its rich cultural policies and unique national identity abroad to achieve strategic goals in the international arena. Studying Japan's cultural diplomacy provides insight into how the country uses these resources to strengthen its international presence, exchange culture and improve interactions with other countries, attract tourists and investment, and enhance its international reputation.