PROCESS OF ADAPTATION OF KAZAKH CHILDREN'S FOLKLORE WORKS FOR DIGITAL CONTENT CREATION AIMED AT TODDLERS

In the context of digitalization and globalization, the preservation and adaptation of national cultural heritage, particularly Kazakh children's folklore, acquire special significance. This article is devoted to the study of the process of adapting Kazakh folklore for the creation of digital content aimed at toddlers. The manuscript examines the main principles used in folklore adaptation, including preserving the authenticity of the works, considering the age-related and cognitive characteristics of the target audience, and integrating cultural and national traditions into multimedia formats. The adaptation of the works was carried out with the participation of an interdisciplinary team of specialists, including philologists, educators, and psychologists, which allowed for a harmonious combination of traditional elements with modern technologies and educational standards. The article also discusses a specific example of successful adaptation—the animated series "" Küşık pen Pai-Pai,"" created based on Kazakh children's folklore. This project demonstrates how cultural heritage can be effectively integrated into the digital space while remaining relevant and accessible to the new generation. This study emphasizes the importance of a comprehensive approach to the adaptation of folklore, which contributes not only to its preservation but also to its popularization among children in modern conditions. Keywords: Kazakh children's folklore, adaptation of folklore, digital content, animated content, toddlers, cultural heritage