Validating IOT and Block Chain Adoption for Home Automation and Block less Solution for Robust Penetration

The motivation behind this comprehensive study is twofold, i.e. validation of UTAUT2 for both potential and actual users of IOT as well as proposing the incorporation of blockchain 3.0 (IOTA) and challenges as novel constructs in UTAUT2. This study helps academicians and practitioners understand the antecedents of IOT adoption and underpins the core areas that need attention to foster adoption. The study incorporates 750 plus responses from both actual and potential users of IOT from the entire Pakistan. Three hundred fifty actual users and 400 plus potential users participated in the study and analyzed using Smart PLS. Performance expectancy, facilitating conditions, price value, and challenges were strong predictors of usage. However, effort expectancy was a strong predictor of actual user adoption, and IOTA was a significant predictor in the case of potential user adoption. The study of the IOT market in Pakistan is pivotal owing to its enormous potential and interest in IOT manufacturers. Our study serves as a useful guide for practitioners in the allocation of marketing budgets and designing of IOT products. This study expands the extant UTAUT2 by incorporating novel variables relevant to the upcoming decade.