Leveraging Uniqueness and Local Wisdom for Sustainable Tourism Village Development Through Technology Utilization

This study investigates how the unique characteristics and local wisdom of tourism villages contribute to economic development through the integration of technology. The objective is to explore the synergistic effects of these variables on sustainable tourism village growth. Using a quantitative approach, data was collected from tourism village stakeholders through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The findings reveal that the uniqueness of tourism villages, coupled with local wisdom, significantly enhances economic development. Additionally, technology utilization plays a critical mediating role, amplifying this positive impact. The novelty of this research lies in integrating traditional practices with modern technological approaches to boost economic sustainability in rural tourism. Practical implications include strategies for policymakers to leverage cultural heritage alongside technological advancements to maximize tourism's economic benefits. Doi: 10.28991/HEF-2024-05-04-05 Full Text: PDF