COMPARATIVE ANALYSIS OF LOCALIZATION OF ENGLISH-LANGUAGE MOVIE TITLES INTO RUSSIAN AND FRENCH

This article is aimed at the investigation of different localization strategies of movie titles, which contain precedent phenomena. Movie titles are an important part of the film text, and, as a rule, have a concise form, so localization of movie titles with such a culturally charged component as a precedent phenomenon is a particularly difficult task. To clarify cultural differences and in order to understand whether localization strategies are culturally conditioned and what peculiarities can be distinguished in a country's approach to the process of localization of movie titles, a comparison of localization strategies of different countries seems to be an effective method of research. It is expected to give a more complete picture (as well as a comparison of movie titles in the original language and localised variants).