LEARNING THE FACTS OF CULTURES FROM THE STANDPOINT OF CONTRASTIVE CULTURAL STUDIES (ON THE EXAMPLE OF BRITISH AND AMERICAN CULTURES)

The relevance of this article is due to the emergence of such new field of research as contrastive cultural studies which focuses on cultural differences reflected in the speech and non-speech behavior of cultural speakers. The article substantiates the position on the expediency of using contrastive cross-cultural analysis for comparing different cultures as well as variants of the same culture. Based on the typological and charac-terological approach to the study of cultures, the author of the article identifies cultural oppositions within the framework of the parameter “attitude to other people”, which allows us to show the differences between two variants of Anglo-Saxon culture: British and American.