GLOBALIZATION AND NATIONAL IDENTITY ON THE TERRITORY OF THE FORMER YUGOSLAVIA

This article examines, on the one hand, the clash of narratives of the traditional nationalisms of the South Slavs (Serbian, Croatian...), and on the other hand, the narrative of globalization, on the territory of the living spaces of the nations of the former Yugoslavia. Since the national borders, unlike administrative (or state) borders, have never been identified, in the Balkans (and especially in Yugoslavia), one can observe not only the clash of nationalisms and globalization, but also nationalisms with each other, and in some time intervals, to one degree or another, nationalism was inferior to more or less radical chauvinism, the results of which could be observed mainly during the civil war in Yugoslavia.