Properties of fractal images represented in Chaos advertising

The term 'chaos' in advertising has multiple meanings and can refer to a state of creativity and freedom. The “chaos” in advertising can bring strong visual impact and perceptual experience to the audience through visually chaotic and beautiful images or scenes. In this study, chaos is defined as chaos, and designers find the best effect between the charm of chaos and information transmission efficiency through the expression of fractal form features and fractal effects in advertisements.