A Study on Immersive Experience Characteristics Based on Embodied Cognition : Focusing on Archaeological Site Museums in China in the Third Quarter of 2024

This study explores the application of embodied cognition theory in the immersive experience design of archaeological site museums in China, aiming to enhance visitors' understanding of history and culture through digital technologies. Embodied cognition emphasizes the interaction between the body, senses, and environment, strengthening immersion and interactivity. The research analyzes the design of multi-sensory immersive spaces and the use of digital technologies, and through the dimensions of embodied cognition, cognitive, body, environment, and integration, reveals how immersive design promotes cultural identity, engagement, and emotional resonance. However, the sample size was limited, and future research should expand the scope, integrate diverse data, and explore the convergence of traditional and digital technologies as well as the application of emerging technologies.