A Study on the Importance and Satisfaction of Selective Attributes at Art Busan 2023 through IPA Analysis

This study investigates the importance and satisfaction of selection attributes among visitors of the Busan Art Fair using the IPA technique. The objective is to evaluate which attributes visitors prioritize and how satisfied they are with them. The study examines 26 selection attributes, finding that the average importance rating was 4.0472, with key attributes including the exhibition hall's size, location, design, and booth map. Satisfaction averaged 3.9586, with notable attributes also including soundproofing, lighting, and exhibition hall layout. Overall, 15 important attributes for importance and 14 for satisfaction were identified, highlighting areas for potential improvement in the visitor experience.