A Study on Sustainable Virtual Exhibition Design Strategies Using a Grounded Theory-AHP Hybrid Mode

The virtual exhibition technology has become an important tool in the exhibition industry. It overcomes the constraints of time and space and provides a more flexible, interactive and immersive experience. However, virtual exhibitions face challenges in terms of energy consumption and environmental friendliness. This study combines Grounded Theory and AHP to identify and analyze five key factors that affect the sustainability of virtual exhibitions. The results of the study showed that visual experience and technical equipment are the key factors, and historical culture, social participation, and environmental protection play an important role in promoting cultural transmission and environmental sustainability. Based on this, five strategies were proposed. This study provides theoretical and practical guidance for the sustainable development of virtual exhibitions, and suggests directions for green innovation in the future.