User Interface Design for a Fan Platform Targeting Middle-Aged Female Trot Fans

This study focuses on designing a user interface (UI) for a fan platform to enhance the experience of middle-aged female trot fans who face numerous challenges and inconveniences in their fan activities through smartphones and social media. The research analyzes the characteristics of trot music and middle-aged women’s fandom culture through literature review and identifies difficulties and required features by conducting Focus Group Interviews (FGI). The analysis results led to the identification of 10 key features across accessibility, interactivity, and usability aspects, forming the basis for a proposed UI design guideline. This research is significant as it provides a practical user interface design that enables middle-aged fans to engage in their fandom activities more conveniently and effectively in the digital environment.