The Effect of AI Integration on Designers' Creativity in the Sketching Process for Design Ideation

This study proposes the hypothesis that the use of AI-based design sketch tools differs in terms of creativity compared to traditional sketch tools, such as pencil and paper. To investigate this hypothesis, experiments and surveys were conducted, targeting designers with experience using AI tools. In the experiment, both traditional sketch methods and AI tools were utilized during the ideation process. The AI tools were limited to ChatGPT 4.0 and DALL-E. The results of the study were analyzed using an independent samples t-test to compare the creativity scores between the group utilizing AI tools and the group using traditional tools. Additionally, the relationship between the designers' skill level and creativity scores was analyzed using Pearson's correlation coefficient, revealing a strong positive correlation between these two variables. The study concludes that AI tools have a significant positive effect on design creativity, enhance work efficiency, and reduce revision time. However, further discussion and analysis suggest that, while AI tools accelerate idea generation and productivity, they may lack the depth of thought and relational considerations provided by traditional methods, which necessitates caution.

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Publication Details

Journal
Korea Institute of Design Research Society
Published
2024-12-31
DOI
https://doi.org/10.46248/kidrs.2024.4.75
Primary Topic
Diverse Topics in Contemporary Research
Type
article
Field-Weighted Citation Impact
0.00
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article

The Effect of AI Integration on Designers' Creativity in the Sketching Process for Design Ideation

Hayoun Won
Korea Institute of Design Research Society
Diverse Topics in Contemporary Research
article

The Effect of AI Integration on Designers' Creativity in the Sketching Process for Design Ideation

Hayoun Won
article en

Abstract

This study proposes the hypothesis that the use of AI-based design sketch tools differs in terms of creativity compared to traditional sketch tools, such as pencil and paper. To investigate this hypothesis, experiments and surveys were conducted, targeting designers with experience using AI tools. In the experiment, both traditional sketch methods and AI tools were utilized during the ideation process. The AI tools were limited to ChatGPT 4.0 and DALL-E. The results of the study were analyzed using an independent samples t-test to compare the creativity scores between the group utilizing AI tools and the group using traditional tools. Additionally, the relationship between the designers' skill level and creativity scores was analyzed using Pearson's correlation coefficient, revealing a strong positive correlation between these two variables. The study concludes that AI tools have a significant positive effect on design creativity, enhance work efficiency, and reduce revision time. However, further discussion and analysis suggest that, while AI tools accelerate idea generation and productivity, they may lack the depth of thought and relational considerations provided by traditional methods, which necessitates caution.

Korea Institute of Design Research SocietyVol. 9(4)
Decent work and economic growth
Openalex Percentile: Top 59%
Diverse Topics in Contemporary Research
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