Study on the Positioning Elements and Identity in City image design : Centering on New York, Hong Kong and Seoul

This study aims to analyze the key positioning elements in city image design and their impact on the recognizability of cities. As a core component of a city's identity, the city image plays a vital role in the competitive landscape of modern urban centers. This research investigates how design elements that embody the cultural, historical, and functional characteristics of a city foster differentiation, and how such differentiation enhances the city's competitiveness.To achieve this, New York, Hong Kong, and Seoul are selected as case studies. Through a combination of literature review, element extraction, and case analysis, the study examines the theoretical relationship between design elements and urban recognizability. Ultimately, the research seeks to propose strategic approaches to city image design that effectively convey a city's unique identity and bolster its competitive standing.