A Study on the Scalability of Affordance Design in the Metaverse Environment : Focusing on case analysis in the business platform sector

This study examines the theory of metaverse and affordance as a study on affordance design scalability in the metaverse, extracts affordance design elements based on prior research and related data, and analyzes five business affordance design cases in various job fields using the metaverse from the perspective of a researcher. As a result of the study, it was confirmed that among the affordance design elements adopted in this study, the difference in cognitive and sensory elements was remarkable, but cases 2 and 5 were high. Second, cases 2 and 4 were high in functional elements, which are affordance design elements that help users complete tasks, and third, physical elements that provide customized experiences showed above-average numbers in all five cases. The limitation of this study is that it has not been able to analyze the case of affordance design related to the business platform of the domestic metaverse, and it is expected that various domestic cases will be covered through future research.