A Study on the Extensions of Media Art through teamLab Borderless : Focusing on Marshall McLuhan's Understanding Media

The convergence of digital technology has revolutionized the artistic expressions of media art and redefined its relationship with viewers. This paper examines the extensions of media art through an analysis of teamLab Borderless, based on Marshall McLuhan's media theory. First, media art offers multisensory experiences and extends the artistic perception of viewers by the convergence of new media and digital technologies. Second, it extends interactivity, transcending the boundaries between technology and art, and enables viewers to transition from passive recipients to active creators, offering immersive and novel artistic experiences. Third, digital technology transcends the traditional constraints of physical time and space, providing unprecedented spatiotemporal experiences. Fourth, media art drives economic effects and societal changes, encompassing industrial extensions and social sustainability. teamLab Borderless serves as a representative example, demonstrating the transformative capacity of media art to change human sense and thought, effect socio-economic structures, and illustrate its extensive potential.