A Study on the Meaning and Visual Expression Patterns of Book Cover Designs by Region : focusing on Harry Potter Series

The Harry Potter series is a series of novels written by British author J.K. Rowling, published from 1997 to 2007, and translated into over 80 languages in over 200 countries. This study aims to analyze the visual diversity of the series' book covers by continent, and analyzed the visual expression methods of each country for the different meanings of each series divided into Europe, Asia, and America. To this end, countries with different expression methods were selected by continent and analyzed in terms of shape, color, typography, and layout, and in terms of symbolic aspects, what kind of correlations they had. The results of the analysis showed that cover designs in Europe and America generally used dark colors and depicted scenes from the book, while cover designs in Asia mainly used bright and vibrant colors, which can be interpreted as reflecting each cultural element and trend. In addition, keywords directly indicating the book title and the main character Harry Potter were frequently used as common features in most countries.