A study on the Development of Customer Satisfaction Index in Home Furniture Business
To systematically explore the design transformation path of home furnishing enterprises, this study focuses on the customer satisfaction index of these enterprises. By integrating design principles and industry characteristics, we ultimately develop a model of customer satisfaction index and its indicator system for home furnishing companies. First, we establish a theoretical foundation by reviewing home product design and customer satisfaction. Next, we analyze classical customer satisfaction models as well as models from the service and retail industries as case studies to identify their strengths and weaknesses. We then examine the construction principles of the home customer satisfaction model and the logic of variable adjustments. Finally, we construct and describe the developed model and its indicator system. The HFCSI model, based on research into the development of home furnishing enterprises, responds to the characteristics of the internet economy and the changing demands of customers, providing scientific support for both industrial practice and academic research.
Authors
- Ken Nah (ORCID: https://orcid.org/0009-0000-2814-0847)
- Suat Hoon Tan
Publication Details
- Journal
- Korea Institute of Design Research Society
- Published
- 2024-12-31
- DOI
- https://doi.org/10.46248/kidrs.2024.4.33
- Primary Topic
- Consumer Perception and Purchasing Behavior
- Type
- article
- Field-Weighted Citation Impact
- 0.00