Traditional Nursery Rhymes in the Digital Cultural Ecosystem: A Case Study of the Minnan Folk Song "Fish Song" on the Bilibili Platform

In the context of the digital age, the inheritance and innovation of traditional culture face unprecedented opportunities and challenges. This paper focuses on the traditional Minnan folk song "Fish Song" on the Bilibili platform, using text analysis methods to explore the transmission mechanisms of traditional nursery rhymes in the digital cultural ecosystem and their impact on cultural inheritance. The study first provides an overview of the community characteristics of the Bilibili platform and its influence among younger generations. It then analyzes the transmission strategies, user interaction patterns, and cultural reproduction processes of "Fish Song" on this platform. The findings suggest that Bilibili, through features such as video bullet comments, secondary creation, and community discussions, has created an interactive and highly participatory environment for the dissemination of traditional nursery rhymes like "Fish Song," enabling traditional culture to rejuvenate in the digital space. Furthermore, this study examines the changes and adaptations in the content of "Fish Song" during its dissemination, as well as the significance of these changes for maintaining cultural diversity and promoting cultural innovation. Finally, the paper concludes that digital platforms not only serve as new channels for traditional culture transmission but also as new spaces for cultural innovation and exchange, which have important practical significance and farreaching impact on the protection, inheritance, and development of traditional cultural heritage.